If only someone knew that Brand Activism is a terrible idea. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to…… Read more “Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales”
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Brand Activism: Another Name For Risking The Brand
One of my favorites things about Marketing is that is constantly being reinvented. You could say this probably about every field, however in marketing this process happens…… Read more “Brand Activism: Another Name For Risking The Brand”
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