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Markets Change. Ethics Don't.

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    Tag: #ethicsmatters #ethics

    What does America Have in Common With the Roman Empire?

    Photo by Chait Goli on Pexels.com The Lost Art of Civility It’s the time of the year when I reflect on both personal matters and those related…… Read more “What does America Have in Common With the Roman Empire?”

    January 6, 2020January 6, 2020 by Two Cents Of Marketing

    Only Ethical Marketing Will Stand the Test of Time

    Photo by Andrey Grushnikov on Pexels.com Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway’s…… Read more “Only Ethical Marketing Will Stand the Test of Time”

    November 18, 2019November 18, 2019 by Two Cents Of Marketing

    Influencer marketing fraud will cost brands $1.3 billion in 2019

    Influencer marketing through social media followings is attractive but increasingly perilous advertising terrain for corporate brands. Influencer fraud, including purchasing fake followers and creating fake personas, is…… Read more “Influencer marketing fraud will cost brands $1.3 billion in 2019”

    October 21, 2019October 29, 2019 by Two Cents Of Marketing

    Don’t look to false Hollywood idols for moral guidance

    I’m not into touchy-feely, feel-good speeches. I’m all about tough love. But when artists, pop culture idols, politicians, actors, and the like are praised for performing long…… Read more “Don’t look to false Hollywood idols for moral guidance”

    October 7, 2019October 7, 2019 by Two Cents Of Marketing

    Walmart sued over marketing of homeopathic treatments

    Retailers sell alternative remedies as safe and effective, even though no evidence backs up their marketing, lawsuits filed by the Center for Inquiry claim.The Center for Inquiry…… Read more “Walmart sued over marketing of homeopathic treatments”

    October 4, 2019 by Two Cents Of Marketing

    Ethics is About What You Do When No One is Looking

    Photo by rawpixel.com on Pexels.com Should You Keep Extra Money From an ATM? A good philosophy to live by is stated as follows: “Ethical behavior is doing…… Read more “Ethics is About What You Do When No One is Looking”

    September 13, 2019September 13, 2019 by Two Cents Of Marketing

    Fake Meat Is Just Part of the Movement Toward Artificial Everything

    Photo by mali maeder on Pexels.com The next time you go to the restaurant and order a steak, don’t be surprised if the waiter who serves it…… Read more “Fake Meat Is Just Part of the Movement Toward Artificial Everything”

    September 13, 2019September 13, 2019 by Two Cents Of Marketing
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