In their article, How Woke Is Coke? Phillip Kotler and Christian Sarkar, rightly pointed, that if Coca Cola would decide to embrace brand activism, probably the best…… Read more “Coca-Cola gets woke and pause advertising on all social media platforms globally”
Tag: Brand activism
Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales
If only someone knew that Brand Activism is a terrible idea. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to…… Read more “Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales”
Brand Activism Hits Again: Aunt Jemima brand to be retired, Uncle Ben’s to “evolve”
https://twitter.com/ABC7/status/1273272892399079426?s=20 TBT. On February 25th we wrote this article about how Brand Activism kills corporations. At this point it is safe to say that it may be…… Read more “Brand Activism Hits Again: Aunt Jemima brand to be retired, Uncle Ben’s to “evolve””
Brand Activism: Another Name For Risking The Brand
One of my favorites things about Marketing is that is constantly being reinvented. You could say this probably about every field, however in marketing this process happens…… Read more “Brand Activism: Another Name For Risking The Brand”
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