A new creature has appeared on our political landscape—woke capitalism. It is not the usual, perfectly rational, corporate politicking where businesses hire lobbyists or run PR campaigns…… Read more “The Rise of Woke Capitalism”
Category: Blog
Marketing Lessons From The Spanish Flu Times
Lately we have read lot about the need to reinvent ourselves, to find ” new ” outlets, and I agree. However a good exercise in the creative…… Read more “Marketing Lessons From The Spanish Flu Times”
New Survey Shows Kids Are More Happy Since Schools Shutdown
By Peter Gray Ph.D. Without school, children exhibited increased independence and responsibility. Posted Aug 03, 2020 When COVID-19 resulted in closures of schools and after-school activities for children, generally…… Read more “New Survey Shows Kids Are More Happy Since Schools Shutdown”
What Is ”Spiritual Marketing”?
Happy Friday! Tired of Netflix? May I recommend a documentary to you? Watch ”The Persuaders” from Frontline where “Spiritual Marketing” is addressed. In this episode int several…… Read more “What Is ”Spiritual Marketing”?”
LOL: NYT Claims Public Schools Have Less Money Than Private Ones
According to the New York Times, one of the main reasons why public K–12 schools are reopening more slowly from Covid-19 lockdowns than private schools is because public…… Read more “LOL: NYT Claims Public Schools Have Less Money Than Private Ones”
Coca-Cola gets woke and pause advertising on all social media platforms globally
In their article, How Woke Is Coke? Phillip Kotler and Christian Sarkar, rightly pointed, that if Coca Cola would decide to embrace brand activism, probably the best…… Read more “Coca-Cola gets woke and pause advertising on all social media platforms globally”
Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales
If only someone knew that Brand Activism is a terrible idea. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to…… Read more “Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales”
Why Facts Don’t Matter to People
By Barry Brownstein Frustrated with COVID-19 restrictions on daily life, a friend said to me, “I just want to know the truth.” Like many people, my exasperated friend,…… Read more “Why Facts Don’t Matter to People”
Brand Activism Hits Again: Aunt Jemima brand to be retired, Uncle Ben’s to “evolve”
https://twitter.com/ABC7/status/1273272892399079426?s=20 TBT. On February 25th we wrote this article about how Brand Activism kills corporations. At this point it is safe to say that it may be…… Read more “Brand Activism Hits Again: Aunt Jemima brand to be retired, Uncle Ben’s to “evolve””
How To Use Retargeting For The Post Sale Experience
Love it or hate it, Retargeting is taking more and more budget in digital media plans and there is a reason for it. According to a study…… Read more “How To Use Retargeting For The Post Sale Experience”
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