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    Author: Two Cents Of Marketing

    Keyla is the founder of Two Cents Of Marketing. In her role, she assists with website content production, graphic design, and social media messaging. Keyla completed a Master degree in International Affaires at Aix-Marseille University and also received B.A. in marketing from the Pontificia Universidad Católica Madre & Maestra. She also brings 16 + years of experience as marketing executive in Dominican Republic and Latin America. Keyla enjoys spending time at home with her husband and their three children.

    The Rise of Woke Capitalism

    A new creature has appeared on our political landscape—woke capitalism. It is not the usual, perfectly rational, corporate politicking where businesses hire lobbyists or run PR campaigns…… Read more “The Rise of Woke Capitalism”

    April 21, 2021April 21, 2021 by Two Cents Of Marketing

    HSBC: Customers Who Don’t Wear Face Masks Could Have Their Accounts Terminated

    Banking giant HSBC has told its customers in the UK that if they refuse to wear face masks when entering a branch, they could have their accounts…… Read more “HSBC: Customers Who Don’t Wear Face Masks Could Have Their Accounts Terminated”

    January 13, 2021January 13, 2021 by Two Cents Of Marketing

    No, Pope. Private Property Is Not Just A ‘Secondary Right.’

    Since becoming the head of the Catholic Church in 2013, Pope Francis has not shied away from the political domain. On Sunday, the religious leader used the…… Read more “No, Pope. Private Property Is Not Just A ‘Secondary Right.’”

    October 8, 2020 by Two Cents Of Marketing

    Marketing Lessons From The Spanish Flu Times

    Lately we have read lot about the need to reinvent ourselves, to find ” new ” outlets, and I agree. However a good exercise in the creative…… Read more “Marketing Lessons From The Spanish Flu Times”

    August 11, 2020August 13, 2020 by Two Cents Of Marketing

    New Survey Shows Kids Are More Happy Since Schools Shutdown

    By Peter Gray Ph.D. Without school, children exhibited increased independence and responsibility.  Posted Aug 03, 2020  When COVID-19 resulted in closures of schools and after-school activities for children, generally…… Read more “New Survey Shows Kids Are More Happy Since Schools Shutdown”

    August 10, 2020 by Two Cents Of Marketing

    What Is ”Spiritual Marketing”?

    Happy Friday! Tired of Netflix? May I recommend a documentary to you? Watch ”The Persuaders” from Frontline where “Spiritual Marketing” is addressed. In this episode int several…… Read more “What Is ”Spiritual Marketing”?”

    August 7, 2020August 7, 2020 by Two Cents Of Marketing

    LOL: NYT Claims Public Schools Have Less Money Than Private Ones

    According to the New York Times, one of the main reasons why public K–12 schools are reopening more slowly from Covid-19 lockdowns than private schools is because public…… Read more “LOL: NYT Claims Public Schools Have Less Money Than Private Ones”

    July 31, 2020 by Two Cents Of Marketing

    Coca-Cola gets woke and pause advertising on all social media platforms globally

    In their article, How Woke Is Coke? Phillip Kotler and Christian Sarkar, rightly pointed, that if Coca Cola would decide to embrace brand activism, probably the best…… Read more “Coca-Cola gets woke and pause advertising on all social media platforms globally”

    June 26, 2020 by Two Cents Of Marketing

    Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales

    If only someone knew that Brand Activism is a terrible idea. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to…… Read more “Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales”

    June 26, 2020 by Two Cents Of Marketing

    Why Facts Don’t Matter to People

    By Barry Brownstein   Frustrated with COVID-19 restrictions on daily life, a friend said to me, “I just want to know the truth.” Like many people, my exasperated friend,…… Read more “Why Facts Don’t Matter to People”

    June 24, 2020June 24, 2020 by Two Cents Of Marketing

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