A new creature has appeared on our political landscape—woke capitalism. It is not the usual, perfectly rational, corporate politicking where businesses hire lobbyists or run PR campaigns…… Read more “The Rise of Woke Capitalism”
Author: Two Cents Of Marketing
Keyla is the founder of Two Cents Of Marketing. In her role, she assists with website content production, graphic design, and social media messaging.
Keyla completed a Master degree in International Affaires at Aix-Marseille University and also received B.A. in marketing from the Pontificia Universidad Católica Madre & Maestra. She also brings 16 + years of experience as marketing executive in Dominican Republic and Latin America.
Keyla enjoys spending time at home with her husband and their three children.
HSBC: Customers Who Don’t Wear Face Masks Could Have Their Accounts Terminated
Banking giant HSBC has told its customers in the UK that if they refuse to wear face masks when entering a branch, they could have their accounts…… Read more “HSBC: Customers Who Don’t Wear Face Masks Could Have Their Accounts Terminated”
No, Pope. Private Property Is Not Just A ‘Secondary Right.’
Since becoming the head of the Catholic Church in 2013, Pope Francis has not shied away from the political domain. On Sunday, the religious leader used the…… Read more “No, Pope. Private Property Is Not Just A ‘Secondary Right.’”
Marketing Lessons From The Spanish Flu Times
Lately we have read lot about the need to reinvent ourselves, to find ” new ” outlets, and I agree. However a good exercise in the creative…… Read more “Marketing Lessons From The Spanish Flu Times”
New Survey Shows Kids Are More Happy Since Schools Shutdown
By Peter Gray Ph.D. Without school, children exhibited increased independence and responsibility. Posted Aug 03, 2020 When COVID-19 resulted in closures of schools and after-school activities for children, generally…… Read more “New Survey Shows Kids Are More Happy Since Schools Shutdown”
What Is ”Spiritual Marketing”?
Happy Friday! Tired of Netflix? May I recommend a documentary to you? Watch ”The Persuaders” from Frontline where “Spiritual Marketing” is addressed. In this episode int several…… Read more “What Is ”Spiritual Marketing”?”
LOL: NYT Claims Public Schools Have Less Money Than Private Ones
According to the New York Times, one of the main reasons why public K–12 schools are reopening more slowly from Covid-19 lockdowns than private schools is because public…… Read more “LOL: NYT Claims Public Schools Have Less Money Than Private Ones”
Coca-Cola gets woke and pause advertising on all social media platforms globally
In their article, How Woke Is Coke? Phillip Kotler and Christian Sarkar, rightly pointed, that if Coca Cola would decide to embrace brand activism, probably the best…… Read more “Coca-Cola gets woke and pause advertising on all social media platforms globally”
Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales
If only someone knew that Brand Activism is a terrible idea. New York (AFP) – Sports giant Nike reported a surprise loss Thursday as shutdowns due to…… Read more “Shocking: Nike Reports $790 Million Loss, 46% Plunge in North American Sales”
Why Facts Don’t Matter to People
By Barry Brownstein Frustrated with COVID-19 restrictions on daily life, a friend said to me, “I just want to know the truth.” Like many people, my exasperated friend,…… Read more “Why Facts Don’t Matter to People”
