Humanizing Pets As A Business Model: Spotify Just Launched Pet-Playlist

The cultural trend of humanizing pets while dehumanizing people keeps growing.

According to their website, Spotify conducted a study on how pet owners use music with their pets. ”We found that 71% of pet owners surveyed play music for their pets, and that’s not all. Check out the rest of the furry (read: fun) facts we unearthed from pet owners in five countries across the globe.

Even this product development trend keeps growing, some experts say that humanizing your pet — anthropomorphism — is just not the right relationship.

In 2008, Seattle Times published an article about how it’s a mistake to humanize dogs. This fragment can be read:

”Cesar Millan, also known as the Dog whisper, has said on his website: “People humanize dogs and don’t understand their psychology as pack animals. I begin by showing the dog that I am the pack leader,” Millan said. “I fulfill the dog’s need through exercise, which is walking the dog in the correct way. I give the dog rules, boundaries, and limitations … and then affection.” Millan said that especially in America, dog owners tend to overdo it on doggy love. They “give affection, affection, and more affection, when what the dog really needs is exercise, discipline — and then affection.”

Dogs are animals and they respond to calm-assertive leadership — “not emotional arguments or negotiations”, Millan said. Dogs have found themselves in an odd predicament by living with humans, he said. In the wild, canines don’t need humans to achieve balance. They have a pack leader, work for food, and travel with the pack.”

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