And The Award Of The Day For Dumbest Tag Line Goes For, Esteé Lauder! Congrats!

And the award for the dumbest tag line of the day goes for Estée Lauder! 👏🏻👏🏻👏🏻 With its new product bronze goddess and the tag line “Let the Sun worship you”. A what point we draw the line that a message is too narcissist? 

I would love to read the market research behind this insight, is that what the women really want? To be worshipped?

Thoughts?

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