by Caroline Cranley
Social media must be a key part of every content marketer’s distribution strategy.
Whether you’re a global B2B company targeting C-suite executives or a B2C fashion brand going after millennials, your audience is on social media. There are 2.6 billion mobile social media users globally, with 1 million new active mobile users added every day.
However, just maintaining a social media presence won’t do much for your brand. As a content marketer, you need to ensure that you’re using social media to achieve larger goals, like attracting your target audience, engaging them regularly, or getting them to sign up for your newsletter.